Revenue Growth Requires a Connected Operating Model
Why Great GTM Strategies Stall After Approval
Key takeaways Organizations often face a "Momentum Gap," which is the critical, overlooked transition period between executive strategic approval and actual cross-functional execution, where growth initiatives quietly lose value. This loss of momentum is slow and...
From Demand Generation to GTM Orchestration
Reflections from My Guest Lecture at Santa Clara University Recently, I had the opportunity to speak with MBA graduate students at Santa Clara University as part of Professor Desmond Lo’s Go-to-Market Strategy course. The session focused on a topic that is becoming...